Brief
Virtual Reality marketing campaign for 3 different products from Toshiba. The campaign helped customers interact in a game that informs them about the specifications of the products. The VR experience was part of a booth installment at one of Egypt’s north coast compounds. The VR headset used was the HTC Vive to get the full potential of the experience and allow users to interact freely and seamlessly.
Challenge
Introduction of new products to the market
Engaging and introducing customers in innovative ways to the appliances’ specifications.
Impact and Approach
Game design and development for 3 individual levels, each targeting a specific product.
Seamless integration of information and specs of appliances within the game.User centric design of games targeting non-gamers and senior age groups.
The campaign helped customers interact in a game that informs them about the specifications of the products. The VR experience was part of a booth installment at one of Egypt’s north coast compounds. The VR headset used was the HTC Vive to get the full potential of the experience and allow users to interact freely and seamlessly.
