ElAraby AR (augmented products)



Brief

Shopping for appliances but can’t decide if they’ll match your home? The new version of ELARABY AR uses augmented reality technology to help you see how the appliance will look in your home, so you can decide which appliance will fit best. Just download the app, and try it in an empty space in your home!

Challenge

Imagining one’s home with a piece of furniture could be difficult. With current technology and businesses’ digital transformation, it is possible to help provide customers with an experience that will assist them to better imagine their new homes.


Impact and Approach

The concept is to develop a mobile application that can display ElAraby’s House appliances. A user can scroll through all the available products and picks the one they like. The user can pick the location in their home where they would like to place housing units using their phone’s camera.